So you have a new business, and now you have to market it. Fortunately, the Internet is at your fingertips, and it’s the greatest marketing tool ever invented. There are a host of channels to use in getting the word out about your great product or service.
Be sure your business or website is listed
Check out the Google webmaster guidelines for ensuring that your website will be indexed. They advise some important site design tips along with submitting a site map. Follow SEO (Search Engine Optimization) guidelines. For physical businesses, use the big three listing services: Google Places, Yahoo! Local, and Bing. Many other business directories simply scrape from these big three indexes.
Use social media
Facebook, Twitter, Instagram, and LinkedIn are the big four social networks to target. You should be a daily presence on each of them.
A blog is a necessary extension of just about any business in the modern age. Posts to the blog can be announcements of special offers and promotions, thoughts and opinions on your industry to make you a “thought leader,” news and events within your industry, or new products you’re launching. Whatever it is, you want a steady feed of content, daily if possible.
This is the image and video extension of blogging. YouTube and Flickr are great venues for presenting any image or video media about you, your company, your products and services, and what you bring to the table. Mobile users especially may not have the patience to scan a long-form article, but can easily browse images and watch videos. Consider perhaps a podcast, which is little more than the radio-talk-show format of blogging.
Offer press releases and guest posts
Press releases can be circulated to news distribution services such as PRLog. This works because news blogs all over the web are always hungry for volume, and releases are available for them to re-circulate. The same philosophy applies to guest-posting on blogs. Find other community voices in your industry and offer them a blog post with a link to your website.
Find communities receptive to your industry and join in to contribute
Discussion forums like Reddit are a fantastic opportunity that’s often overlooked. As long as you don’t appear “spammy,” promoting your own business can be done in moderated doses. At the very least, you can submit links to your website’s blog posts under relevant topics.
Check online for more tips. Frequently you can learn a lot from what your competitors do to promote their business.